We are in Black History Month in the United Kingdom, and it appears it’s time for a re-evaluation. Over the years, an celebration that was initiated as a celebration and reminder of the past, cultural identity and bonds between international African diaspora communities, has taken on a business-like atmosphere, growing to encompass events where African descendants are remunerated to speak with Caucasian groups about “unconscious bias” and active solidarity. The demonstrations for racial justice in the 2020s sparked an increase in the enterprise of displaying cultural sensitivity. However, that period has concluded. The wave has reached its height, leaving a sort of hollowed out legacy of what promoting consciousness is for.
First commemorated in the United States and Canada, Black History Month was created in 1962 as “Negro History Week” by historian of African descent Carter G. Woodson with seven days of remembrance and recognition in the second week of February. Black History Month grew out of this initiative and was formally inaugurated in 1970. Today it is observed not only in the United States and Canada in February, but also in autumn in the Britain, Deutschland, Ireland and the Netherlands.
The month has transformed since those days, giving reduced attention to the narratives of transatlantic enslavement and fights for racial justice, and more on influential individuals of color in government, the arts, and social movements, and broadly celebrating the impact Black people have made to shape the country. It is in learning environments where Black History Month is most frequently marked, with discussions and heritage festivities. But the method the observance is celebrated is a indication of the contemporary political context. How it develops is a good lesson in how co-option leads to weakening: the transformation of Black History Month has impeded the objective of it, which is to address systemic and institutional racism.
Few things illustrate how critical it is to reevaluate Black History Month better than the specific period in which it falls this year. In the Britain, a reemerging right-wing in the shape of the Reform political group is leading the polls. In the recent season we saw the biggest extreme right demonstration in the history of Britain. the Conservative leader, the Black leader of the Tory party, is a strong critic of the racial justice movement, and we are in a place where a elected representative feels emboldened to state that a lack of white people in parts of a city is a source of worry. Simultaneously, ultra-nationalist movements are expanding in Europe as a entirety.
In the America, a massive attack against inclusion programs and preferential policies has been brought, repeatedly with positive outcomes, to the highest courts of the country. A campaign to erase African American heritage and narrative from the historical documents is under way. One of the political figure's initial presidential directives aimed at the National Museum of African American History and Culture, and the prestigious establishment, alleging that they of a “concerted and widespread effort to rewrite our Nation’s history” by representing the nation “as fundamentally prejudiced”.
In this context, the observance represents how little it can be influential if it is limited to either dutiful corporate observances, or politically neutered celebrations of historical achievements, rather than addressing the situation of the present. It also shows how its restricted time span means that it is separated from the broader ongoing work that is required. Denise Miller, a prof at an educational institution, articulated it most accurately when she voiced worries about the temporary “tokenism” of the observance. “The problem with adopting a symbolic stance”, she stated, “is that it frequently results in that Black History Month turns into a fleeting performance rather than a catalyst for change.”
Determining how to alter, change and broaden actions for fair treatment and appreciation in such times of discouragement and concern is a challenging endeavor. There is a inclination to just eliminate things like Black History Month completely, believing they are inadequate for current needs, or are relics of an era that has been ineffective.
But despite everything, Black History Month, and in fact the complete comprehensive structure and legacy of racial movements – local anti-racism groups, DEI programs, and yes, even those talks to businesses – represent an infrastructure that a significant effort has been invested in. It is there not only to deteriorate as the politics moves on (and in fact, declines), but to be a living breathing thing.
So what would a new dynamic Black History Month appear as? Well, first, it would be more than a single focused period: something that is distributed through the year (as certain organizations are already beginning to do), elements of its material (particularly around notable African descendants) incorporated into academic syllabi. It would also be a time that does not shy away from politics, and allows opportunity for citizens, particularly young people, to air their fears and experiences. What value has mere awareness of the history when it fails to address the present reality of extreme conservative demonstrations in the urban areas? Institutions who celebrate it should not be reassured with the non-confrontational words of “unconscious bias” and alertness to subtle slights, but confronted with the dangers that face all if opposition to discrimination is not taken seriously. To summarize, Black History Month should be made up-to-date, pressing, and responsive. Maybe an entire name rebrand is in order – Contemporary Black History Month.
A seasoned digital marketer with over 10 years of experience, specializing in SEO and content strategy for small businesses.